# TrueGradient > TrueGradient is the AI-native Planning OS for consumer brands and retailers. It replaces spreadsheets and fragmented planning tools with continuously-learning AI across demand forecasting, inventory optimization, pricing, and integrated business planning — driving higher margins for modern CPG, D2C, and retail companies. TrueGradient is purpose-built for SKU-level decisions at scale. The platform combines deep learning forecasting, multi-echelon inventory optimization, causal price modeling, and scenario-driven planning in a single self-serve product. Brands plug their existing ERP, OMS, and e-commerce data into TrueGradient and start receiving explainable, decision-ready recommendations within a planning cycle. Founded in 2023 and headquartered in Bengaluru, India, TrueGradient serves customers across India, North America, and Europe. The platform is SOC 2 certified. Customers include Angelcare, Franklin Sports, Hexclad, Hummel, Kapiva, Kisah Apparels, Monte Carlo, NephroPlus, Cookd, and Eggoz. The site uses two URL patterns: solution pages at `/solutions/[slug]` and blog/resource content at `/resources/blogs/[slug]` (legacy `/blog/[slug]` URLs 301-redirect to the new path). Canonical hostname is `https://www.truegradient.ai` (www). ## Platform overview - [Homepage](https://www.truegradient.ai/): Overview of the AI-native Planning OS, the 3-step setup (describe goal → connect data → start planning), customer logos, testimonials, integrations, and pricing. - [About TrueGradient](https://www.truegradient.ai/about-us): Company background, founding team (Ankur Verma, Jasneet Kohli, Siddharth Shahi, Namrata Gupta), advisors, and open roles. - [Pricing](https://www.truegradient.ai/#pricing): Four tiers — Starter (free, 50 credits/month), Starter Pro ($999/mo), Scale (from $2,999/mo), and Enterprise (custom). Save 25% with annual billing. - [Contact / Book a demo](https://www.truegradient.ai/contact): Sales contact form, demo booking, and partnership inquiries. - [Sign up (app)](https://app.truegradient.ai): Self-serve onboarding for the Starter tier — no credit card required. ## Solutions - [AI Demand Forecasting](https://www.truegradient.ai/solutions/ai-demand-forecasting): Probabilistic, SKU-store level demand forecasting using deep neural networks. Handles seasonality, promotions, new product launches, and external causal drivers. Used by CPG, D2C, and retail brands to improve forecast accuracy by 10–30%. - [Demand Planning](https://www.truegradient.ai/solutions/demand-planning): Continuous AI-native demand planning cycle. Aligns forecasts, scenarios, and approvals in one platform — replaces spreadsheet-based S&OP demand inputs. - [End-to-End Inventory Optimization](https://www.truegradient.ai/solutions/inventory-optimization): Multi-echelon inventory optimization across DCs, stores, and channels. Cuts working capital while protecting service levels. Covers safety-stock policies, reorder points, and target levels by SKU/location. - [Replenishment and Allocation](https://www.truegradient.ai/solutions/replenishment-allocation): Automated replenishment and store/channel allocation. Continuously learning AI recommendations to reduce stockouts and overstock. - [Production Planning](https://www.truegradient.ai/solutions/production-planning): Demand-aware AI production planning. Balances capacity, lead times, and inventory targets across SKUs and plants. - [Trade Promotion Optimization (TPO)](https://www.truegradient.ai/solutions/trade-promotion-optimization): Predicts promotional lift and ROI by SKU, account, and event. Optimizes spend across discounts, displays, and features. - [Base Price Optimization](https://www.truegradient.ai/solutions/base-price-optimization): Causal AI models price elasticity, halo, and cannibalization across SKUs, stores, and channels to set base prices that win on volume and margin. - [Markdown Optimization](https://www.truegradient.ai/solutions/markdown-optimization): Times markdowns by SKU and store to clear stock without sacrificing margin. Granular, continuous recommendations with ROI traceability. - [Personalization](https://www.truegradient.ai/solutions/personalization): Deep learning personalization for offers, prices, and recommendations across e-commerce, app, and email channels. - [Assortment Optimization](https://www.truegradient.ai/solutions/assortment-optimization): Optimizes assortments by store cluster and channel. Identifies productive SKUs, eliminates dead stock, aligns assortment to local demand. - [Planogram Optimization](https://www.truegradient.ai/solutions/planogram-optimization): Space-aware planograms that maximize revenue per linear foot. AI balances facings, depth, and adjacencies across store formats. - [Sales & Operations Planning (S&OP)](https://www.truegradient.ai/solutions/sop): Connected, AI-augmented S&OP cycle. Aligns demand, supply, and finance plans with explainable scenarios and real-time approvals. - [Merchandise Financial Planning (MFP) Software](https://www.truegradient.ai/solutions/merchandise-financial-planning-software): AI-native MFP and Open-to-Buy that reconciles top-down financial targets with bottom-up assortment and pricing — pre-season through in-season. - [Integrated Business Planning (IBP)](https://www.truegradient.ai/solutions/integrated-business-planning-software): Connects demand, supply, finance, and revenue plans on one AI-native IBP platform. Scenario-driven decisions in days, not quarterly cycles. ## How TrueGradient works - [Setup in 3 steps](https://www.truegradient.ai/#how-it-works): (1) Describe your goal — the agent customizes the right template for your business. (2) Connect your data — the agent trains models on your data. (3) Start planning — understand causality, run scenarios, approve recommendations. - [Integrations](https://www.truegradient.ai/#integrations): TrueGradient plugs into existing ERP, OMS, e-commerce platforms (including Shopify), and BI tools. Twelve+ named integrations with major data sources. ## Resources - [Blog](https://www.truegradient.ai/resources/blogs): Long-form articles on AI demand forecasting, supply chain planning, trade promotion, pricing optimization, and CPG/retail-specific use cases. - [Case Studies](https://www.truegradient.ai/resources/case-studies): Customer success stories with measurable outcomes (e.g., 11% forecast accuracy lift on $300M revenue base; 10% accuracy gain on $550M D2C cookware brand in 3 months). - [Newsroom](https://www.truegradient.ai/resources/newsroom): Company announcements, funding news (incl. $700K seed round led by Shastra VC), and board appointments. - [Whitepapers](https://www.truegradient.ai/resources/whitepapers): In-depth technical whitepapers on planning methodology and AI approaches. - [Support](https://www.truegradient.ai/support): Customer support portal. ## Featured blog posts - [Why Traditional Forecasting Fails in Fast Fashion](https://www.truegradient.ai/resources/blogs/why-traditional-forecasting-fails-in-fast-fashion-and-what-to-do-instead): How spreadsheet and statistical forecasting break under fast-fashion volatility, and what AI-native methods deliver instead. - [Agentic AI: Revolutionizing Supply Chain Planning](https://www.truegradient.ai/resources/blogs/agentic-ai-revolutionizing-supply-chain-planning): How agentic AI architectures change planning workflows from periodic reports to continuous decisions. - [Factor Contribution in Demand Forecasting](https://www.truegradient.ai/resources/blogs/factor-contribution-in-demand-forecasting): Making forecasts explainable, actionable, and trustworthy by decomposing the drivers behind every prediction. - [Fashion Retail Pre-Season and In-Season Planning](https://www.truegradient.ai/resources/blogs/fashion-retail-and-e-commerce-pre-season-and-in-season-planning): How modern AI tools support both pre-season buy decisions and in-season replanning cycles. - [The First 90 Days of Planning with TrueGradient](https://www.truegradient.ai/resources/blogs/what-the-first-90-days-of-planning-with-truegradient-look-like): Implementation timeline and expected outcomes for new customers. - [What Is Self-Serve AI?](https://www.truegradient.ai/resources/blogs/what-is-self-serve-ai): The product philosophy behind making enterprise-grade planning AI usable without a data-science team. - [How to Grow Revenue and Margin by Optimizing Supply Chain](https://www.truegradient.ai/resources/blogs/how-to-grow-revenue-and-margin-by-optimizing-supply-chain): Practical playbook for connecting supply chain decisions to P&L outcomes. - [Stock Rebalancing: The Key to a Smarter Retail Network](https://www.truegradient.ai/resources/blogs/stock-rebalancing-the-key-to-a-smarter-more-profitable-retail-network): When and how to rebalance inventory across a retail network for higher profitability. - [Orders to Outcomes: A Modern Planning Platform for Shopify Brands](https://www.truegradient.ai/resources/blogs/orders-to-outcomes-a-self-serve-modern-planning-platform-for-shopify-brands): How D2C brands on Shopify use AI-native planning to scale operations. ## Customer outcomes - [Global Leader in Baby & Pet Products](https://drive.google.com/file/d/1OBAGRWBij_L0Z51eVCzIIvogNtjhFHoa/view): 11% forecast accuracy improvement across $300M in annual revenue. - [$1B D2C Cookware Brand](https://drive.google.com/file/d/1zoLQZGg1TDpbzan_tIoQKeQngIVg17I6/view): 10% higher forecast accuracy in 3 months across a $550M revenue base. ## Legal & policies - [Privacy Policy](https://www.truegradient.ai/privacy-policy): How TrueGradient collects, uses, and protects customer data. SOC 2 certified. - [Terms of Use](https://www.truegradient.ai/terms-of-use): Terms governing use of the TrueGradient platform and website. ## Social & external - [LinkedIn](https://in.linkedin.com/company/truegradient): Company updates, hiring, and thought leadership. - [X (Twitter)](https://x.com/TrueGradientAI): Product announcements and short-form content. - [YouTube](https://www.youtube.com/channel/UCWe-pGU0q38rkD9pUJR-gWQ): Product walkthroughs, customer stories, and platform demos. - [Medium](https://medium.com/@truegradientai): Long-form technical writing from the TrueGradient team (note: most content is being migrated to the on-site blog). ## Optional - [Careers](https://www.truegradient.ai/about-us#career): Open roles at TrueGradient (AI Consultant, engineering, product, and customer success positions). - [Demo Booking](https://www.truegradient.ai/contact?toggle=demo): Direct link to schedule a guided platform demo with a TrueGradient solutions consultant. - [Talk to Sales](https://www.truegradient.ai/contact?toggle=talkToUs): Direct link for sales conversations on Starter Pro, Scale, and Enterprise tiers.