Curculia transforms Integrated Business Planning with TrueGradient

How a Paris-based, DTC skincare brand replaced spreadsheet planning with AI demand and supply planning, improving forecast accuracy by 15 points and preventing €720K in stock losses in six months, live inside Shopify.

+15 ptsForecast Accuracy

€720KStock Loss Prevented in 6 Months

NativeShopify App · Zero Engineering Lift

Curculia transforms Integrated Business Planning with TrueGradient

Company Overview

Curculia is a Paris-based premium skincare brand selling direct-to-consumer on Shopify, known for its curated formulations, seasonal bundles, and limited-edition drops. As the brand's catalog and promotional calendar grew, the team needed a structured, data-driven way to forecast demand and plan inventory without adding engineering overhead to its Shopify operation — bringing TrueGradient's AI planning into a fast-moving, promotion-heavy beauty catalog.

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The Challenge

What Curculia needed to solve

Manual spreadsheet forecasting

Forecasts were managed manually across spreadsheets, consuming significant planner time and making it hard to keep plans current as the catalog grew.

Promotions and drops missing from demand

Promotions, limited-edition drops, bundles, and pricing changes were not reflected in demand forecasts, undermining confidence ahead of launch windows.

Disconnected sales and inventory data

Sales, inventory, and reorder data were not connected in one system, so planners could not turn live Shopify signals into a single trusted plan.

Growing SKU and bundle complexity

Expanding formulations, bundles, and drop calendars increased planning uncertainty and the risk of both excess stock and stockouts.

How TrueGradient Helped

The approach

Curculia installed TrueGradient directly from the Shopify App Store (apps.shopify.com/truegradient), syncing products, orders, pricing, and inventory automatically, with a first working forecast within days and no separate data warehouse or engineering project.

Demand Planning generates AI/ML forecasts at product and channel level, refreshed continuously from live Shopify sales data, so seasonality, bundles, and limited-edition drops feed directly into the demand plan.

Supply Planning connects reorder points, safety stock, and stock-risk visibility to that demand signal, flagging excess, low, critical, and stable inventory so planners can act before losses accumulate.

What Was Deployed

TrueGradient capabilities in action

Native Shopify integration

Installed from the Shopify App Store with automatic sync of products, orders, pricing, and inventory, keeping demand signals current as SKUs, bundles, and promotions change.

AI-driven demand planning

Item-level forecasts across the full catalog, refreshed continuously from live Shopify data, with YoY growth and trend detail in one workbench.

Connected supply & reorder planning

Optimal inventory mix per SKU with reorder points, safety stock, and automatic stock-risk distribution across excess, low, critical, and stable positions.

Promotion and drop planning

Seasonality, bundles, and limited-edition drops are incorporated directly into the demand plan so restocks and launches are planned with confidence instead of guesswork.

Moving off spreadsheets and into TrueGradient gave us one connected view of demand and inventory. We can finally plan drops and restocks with confidence instead of guesswork.

Curculia Leadership Team, Operations & Planning

Results