Kisah achieved 2x sales growth during peak season with TrueGradient
Kisah, a men's Indian ethnic wear brand managing approximately 25,000 SKUs, implemented TrueGradient's AI-powered S&OP platform to tackle seasonal planning complexity — achieving 26% higher forecast accuracy and 2x sales growth during peak season.
Kisah is a men's Indian ethnic wear brand managing a catalogue of approximately 25,000 SKUs. The brand's revenue is heavily concentrated in peak seasons — Diwali, Durga Puja, and the wedding season — making accurate demand planning a direct driver of annual performance. Prior to TrueGradient, the team relied on complex, manual Excel-based methods to manage this scale of SKU complexity.
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What Kisah needed to solve
Inefficient manual Excel-based planning at scale
Managing approximately 25,000 SKU combinations through manual Excel processes was complex, error-prone, and time-consuming — leaving planners little capacity for analysis or strategic decision-making.
Difficulty forecasting new product launches
Without a systematic approach to new product demand estimation, launch buys were guided by intuition, frequently resulting in misaligned inventory positions at the start of the selling season.
Regional inventory misalignment
Inventory was not optimally distributed across regions, leading to fulfilment inefficiencies and elevated logistics costs as stock was moved reactively to meet localised demand.
Frequent stockouts during peak seasons
Stockouts during Diwali, Durga Puja, and the wedding season directly impacted revenue and customer satisfaction at the moments that mattered most for the brand.
The approach
Kisah implemented TrueGradient's AI-powered Sales & Operations Planning (S&OP) platform, deploying connected planning across demand planning, inventory planning, and price and markdown optimisation.
The platform reconciled forecasts across bundles and individual styles, while incorporating real-time inputs on seasonality and promotions — giving planners an accurate, up-to-date demand signal across all 25,000 SKUs without manual consolidation.
Regional utilisation was optimised to ensure faster, more cost-effective fulfilment, and automated workflows were introduced to streamline internal team alignment — replacing the manual coordination that had slowed decision-making during critical trading periods.
TrueGradient capabilities in action
AI-powered demand planning
Automated, AI-generated forecasts reconciled across bundles and styles, incorporating real-time seasonality and promotional inputs for all SKUs.
Connected inventory planning
Inventory planning connected directly to demand forecasts, enabling proactive stock positioning across regions before peak seasons rather than reactive redistribution.
Price and markdown optimisation
Integrated markdown and pricing tools support strategic end-of-season clearance decisions, protecting margins while clearing slow-moving inventory.
Automated team alignment workflows
Automated workflows replaced manual coordination processes, enabling faster, data-backed decision-making across planning, merchandising, and operations teams.
TrueGradient was pivotal in driving our seasonal sales by minimising stockouts through accurate demand predictions and stock planning.
— Saurav Kothari, Co-founder, Kisah Apparels
Measurable outcomes for Kisah
Forecast accuracy improved by 26% in one season
2x sales growth achieved during peak season through minimised stockouts and accurate demand-driven stock planning
Reduced out-of-stock losses during Diwali, Durga Puja, and the wedding season
Improved regional fulfilment and lower logistics costs through optimised inventory distribution
Faster, data-backed decision-making enabled by automated workflows
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TrueGradient is a no-code self-serve AI product for supply chain optimization founded in 2023.
